With a degree in Computer Science Engineering from the Universidad Politécnica of Madrid, Pablo began his career at NTT as a consultant focused in the telecom sector. In 2010 he decided to redirect his professional career towards more technical positions and joined Paradigma Digital where he grew from software engineer to technical team leader. In 2015 he joined Profile as presales and assumed different positions until reaching CEO in 2020. Currently he also collaborates in the CTO Office of the group and leads the technical transformation of Smart4 in Iberia.