Set up of the DataSmart Program: 360° Multi-Network Customer Vision

We implemented the DataSmart program, which consists of building a cross-functional Data Lake (P&C, Life, Health and Personal Protection branches) aiming at a 360° multi-network customer view.

The issues are to be able to develop up and cross selling, to measure the sales performance of the distribution networks and to industrialize the segmentation and customer scoring calculations.


Posté le

21 février 2024

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